Latheron (Scottish-Gaelic Latheran) is a small settlement in the Scottish Council Area Highland. It is located in the traditional county of Caithness about 25 km northeast of Helmsdale and southwest of Wick on the north coast of the Moray Firth. Latheron is the capital of the eponymous Parrish. Latheron leads the A9, the most important trunk road in the Scottish Highlands. This bends there north towards Thurso. At this junction begins the A99, which continues along the coast via Wick finally John o 'Groats reached.