Dunure (Gaelic: Dùn Iubhair) is a village in the Scottish Council Area South Ayrshire. It is located in the west of the region about eight kilometers northwest of Maybole and ten kilometers southwest of Ayr at the junction of the Firth of Clyde in the Irish Sea. South, between Dunure and Croy, is the Electric Brae, an optical illusion where vehicles seem to roll up the hill.